A Local’s Guide to Carnival in Brazil
By Natália Becattini
Olá, amigos! Grab your most colorful attire and get ready to samba your way through my ultimate guide to the world’s most dazzling spectacle – the Carnival in Brazil 2024!
As a local who’s danced through these streets more times than I can count, I’m here to give you the insider scoop on how to experience Carnival like a true Brasileiro.
From the pulsating parades of Rio’s Sambadrome to the ecstatic energy of Salvador’s street parties, each corner of Brazil offers a unique flavor of fun. And let’s not forget about fun Belo Horizonte’s street parties, São Paulo’s modern and diverse blocos, and Recife’s frevo frenzy!
In this guide, I’ll take you through the secret spots for the best street parties. Whether you’re a seasoned Carnival enthusiast or a curious first-timer, I promise you tales, tips, and tricks that will turn your Carnival experience into the story of a lifetime.
So, dust off your dancing shoes, charge your cameras, and let’s dive into the heart of Brazil’s most renowned celebration. Vamos lá! (Let’s go!) 🎉🇧🇷💃🕺🎊
Suggested Read: The Ultimate Guide to the Universo Paralello Festival in Brazil
The first Carnival in Brazil was at some point in the 17th century, during the Portuguese rule. However, it wasn’t long until Brazilians turned the polite masks and fancy European balls into something more, let’s say, “samba”.
Fast forward a bit, and you’ve got the birth of ‘entrudo,’ a festival where people would go wild in the streets with food fights. But, as you can guess, things got a tad too messy, and the government had to step in. No more food fights, folks!
In the early 20th century, samba schools started popping up in Rio. The ‘Escolas de Samba are actually hubs where people gather to dance, sing, and prepare for the most epic showdown of the year – the Samba Parade!
From a small street fest, the Parade is now held in a colossal spectacle at the Sambadrome, where each school struts its stuff in the most jaw-dropping costumes you’ve ever seen. Today, Carnival in Brazil is a wild mash-up of these traditions. It’s a time when the country turns into one big party, and everyone’s invited.
Get ready to samba because Carnival in Brazil for 2025 is all set to bring its infectious energy and colors from February 28th to March 05th!
Officially, the dates align with those in Europe since Carnival is still a Catholic holiday (though it might not look like it). It always takes place 40 days before Easter, following the lunar calendar, starting on a Saturday and ending on Ash Wednesday.
However, each city has its own calendar for the event, usually starting two or even more weeks before the official holiday.
We take Carnival seriously and, over the centuries, developed different ways to celebrate the best season of the year.
From the raucous street parties of blocos to the glitz of samba schools and the exclusive buzz of private parties and concerts, let’s dive into the different kinds of Carnivals Brazil offers!
I always say that the true essence of Carnival is found on the streets. It’s a traditional, popular, and democratic festival, after all. Sure, the parades are beautiful, but the heart of Carnival is about celebrating life and happiness with friends (and even complete strangers), as well as occupying public spaces
But what exactly is a bloco? Well, a bloco is the basic unity of the street carnival. It is essentially a street party or a parade group, some very small, some huge!
Think of it as a mobile festival, full of energy, color, and music, that takes the celebration to the streets. Here’s a breakdown of what a bloco typically involves:
The ‘Escolas de Samba’ are usually what gringos (in Brazil, we call all foreigners gringos) recognize as the Brazilian Carnival. They are responsible for the spectacular Parades we see on TV.
But these aren’t just dance groups; they’re communities that prepare year-round for a performance that’s nothing short of a Broadway show on the move.
Think elaborate floats, jaw-dropping costumes, and choreographed dances, all telling a story or exploring a theme. The competition is fierce, as each school aims to outdo the others in creativity, costume, and choreography.
The pinnacle of this extravaganza is the parade at the Sambodromo in Rio, an event that’s as much a cultural institution as it is a party. However, other cities also have their parades, but they are much smaller and not as important.
For those looking for a more curated Carnival experience, there are private parties and concerts. I have to argue that I am against private Carnivals because, for me, it’s not really Carnival; it’s just a party that could happen any time of the year.
As I said, Carnival is a democratic, popular party, and these events are the opposite of that. However, every major town holds an event like that, often featuring famous Brazilian artists and DJs. It’s indeed a chance to see Brazil’s top musical talents up close in settings that range from chic nightclubs to large-scale concert venues. They’re usually expensively ticketed, offering amenities, security, and a controlled environment.
Carnival fashion is all about fun, comfort, and a dash of flamboyance. Let’s dive into some style tips to help you blend in with the festive crowd and enjoy the party to the fullest.
Carnival is not the time to shy away from vibrant colors and eye-catching patterns. Think bright, bold, and beautiful. Whether it’s neon greens, radiant yellows, or deep blues, the rule is simple: the brighter, the better! Don’t be afraid to mix and match patterns. Florals, stripes, polka dots – anything goes in this fashion fiesta.
Costumes are a huge part of Carnival, and they’re a great way to express your creativity. From traditional samba-inspired outfits to modern, whimsical creations, anything works. You can dress up as a character, go for thematic attire, or simply add playful accessories like feathered headbands, funky sunglasses, or glittery hats.
Remember, you’ll be dancing and moving around a lot, so comfort is crucial. Lightweight, breathable fabrics are ideal. It is also socially acceptable to wear fewer clothes than usual during these days (yes, you can wear a bikini on the streets).
For footwear, think practical – comfortable sneakers are the best choice because you will want to protect your feet from the crowd.
Accessories can make or break your Carnival look. Statement jewelry, colorful socks, and vibrant headgear can elevate your outfit.
However, be practical – avoid anything too heavy or cumbersome. And, of course, no Carnival attire is complete without a healthy dose of glitter and face paint!
A small backpack or, even better, a fanny pack with essentials like water, sunscreen, and a portable charger can be a lifesaver.
If you’re unsure, take inspiration from the locals. Visit a nearby market or shop where you can find Carnival-specific attire. It’s a great way to support local businesses and get an authentic Brazilian Carnival experience.
Most Brazilian cities and towns have their own Carnival, but if you ask me, these are the top 5 places to be during the event:
The Brazilian Carnival was born in Rio, and it is still the most famous Carnival in the country.
At its core is the spectacular Samba Schools Parade, held in the purpose-built Sambadrome. However, in the past decade, the street Carnival has also exploded in popularity, offering a more spontaneous and diverse celebration.
Going to Rio? Join a Tour at Rocinha Favela with a local guide for only $35. Learn more here.
Each neighborhood in Rio has its own flavor of street Carnival. From the iconic beachside areas like Copacabana and Ipanema to the bohemian streets of Santa Teresa, each ‘bloco’ reflects the unique character of its locale. These blocos range from small, local gatherings to massive parties that draw thousands of revelers, all united by the rhythm of samba, funk, and a variety of other musical genres.
The street Carnival also serves as a platform for social and political expression. It’s not uncommon to see blocos dedicated to specific causes, using the festive atmosphere to raise awareness about issues such as LGBTQ+ rights, environmental concerns, and social justice. This adds a layer of depth and significance to the festivities, making it a celebration that goes beyond mere entertainment.
These would be my pics for the Carnival in 2024:
If you’re seeking a truly authentic Rio experience, consider heading to Cordão da Bola Preta, the largest and most traditional bloco in the city. Be prepared for a wild experience, though! In 2023, about 1 million people gathered in the streets to join this bloco. Personally, I tend to avoid larger blocos for safety and comfort reasons, but undoubtedly, this is an experience you’ll never have anywhere else.
This iconic structure, designed by the renowned Brazilian architect Oscar Niemeyer, becomes the epicenter of the city’s celebrations during Carnival season.
This is where the annual Samba School Parade happens. Its unique design features a long, narrow runway flanked by grandstands, boxes, and VIP areas, letting the spectators up close to the action.
Each school tells a story through its parade, based on a theme they select, which is expressed through music, dance, and visual artistry. The competition is fierce, as each school vies not only for the title but for the honor of their community.
Attending a parade at the Sambadrome is more than just watching a performance; it’s a cultural immersion. The energy is palpable as each samba school takes to the runway, surrounded by the roars of the crowd. It’s a celebration of Brazilian culture, history, and art, and the passion of the performers is infectious.
You can buy your tickets for the 2024 parade here.
Looking for a private party or concert? Check out the Carnaval das Artes 2024.
The Carnival in Olinda is one of Brazil’s most authentic and uniquely traditional carnivals, often described as a true native Brazilian experience. Differing from the samba-dominated parades of cities like Rio, Olinda’s Carnival is renowned for its focus on frevo music — a high-energy style blending Brazilian Indigenous music with African maracatu beats.
The celebration is known for its democratic spirit, with events ‘by the people and for the people’, and all are free to attend.
The streets of Olinda come alive with a one-and-a-half-week-long street party, marked by blocos where crowds follow slow-moving trucks blasting frevo music.
A key highlight is the parade of giant papier-mâché puppets, or ‘Bonecos’, which are emblematic of the town’s spirit and history. The most famous of these is the Homem da Meia Noite, or ‘Midnight Man’, symbolizing the start of the Olinda Carnival.
Another significant event is the ‘Night of the Silent Drums’, or Noite dos Tambores Silenciosos, in Recife. This poignant ceremony involves drummers rhythmically beating their drums in the buildup to midnight, followed by a minute of silence to honor the ancestors and slaves of Maracatu, culminating in a mix of drums and African chants
City tour in Recife and Olinda for only $27? Yes, sir! Learn more here!
Belo Horizonte, my cherished hometown, may not be the first name that springs to mind when you think of Brazilian Carnival, but let me tell you, it’s an undiscovered party gem. Personally, my favorite place to be; this is a relatively recent phenomenon but has rapidly grown to become one of the country’s largest.
Its growing popularity is attributed to the enthusiastic involvement of the local community and the variety of attractions it offers, catering to all tastes and ages. Unlike the age-old traditions of Rio or Salvador, my generation had the opportunity to build Carnival with our own hands, and we are very proud of what we have accomplished.
The Carnival boasts an array of unique blocos, known for their creative themes and lively performances. These blocos are the heart and soul of the celebration, drawing large crowds with their infectious energy and music.
Unlike some other Brazilian Carnivals, Belo Horizonte’s version is noted for being particularly safe and family-friendly. It provides a welcoming atmosphere for people of all ages to enjoy the festivities together.
Carnival in São Paulo is a vibrant and eclectic celebration, often overshadowed by its more famous cousin in Rio de Janeiro, yet it holds its unique charm and excitement. Unlike the samba-driven extravaganzas of Rio, São Paulo’s carnival is a melting pot of different musical styles and cultural influences, making it a unique experience.
Here, the blocos are free, informal, and often more experimental in their musical choices, ranging from traditional samba to modern pop, funk, and electronic music. The streets are filled with a sea of people dressed in colorful costumes, dancing and celebrating in a more spontaneous and inclusive atmosphere.
One aspect that sets São Paulo’s carnival apart is its cultural diversity. Being a melting pot city, the carnival here reflects its varied population. You can experience a range of cultural influences from across Brazil and the world, making it an intriguing celebration for those interested in cultural exploration.
Many blocos and samba schools use the event to voice social and political commentary, making the carnival a reflection of contemporary Brazilian issues. This adds a layer of depth to the festivities, where celebration meets social consciousness.
Suggested Read: Complete Guide to Enjoy the São Paulo Pride Parade
Carnival in Salvador, the capital of the Brazilian state of Bahia, is an electrifying and unique celebration, distinct in its character and scale from other Carnivals in Brazil, like those in Rio de Janeiro or São Paulo.
Known as one of the largest street parties in the world, Salvador’s Carnival has in its core the music, particularly the Afro-Brazilian rhythms of Axé, a genre that originated in Bahia in the 1980s.
This music style blends traditional African rhythms with Brazilian pop, creating an irresistibly danceable sound. Salvador’s streets pulsate with live music, with bands performing on huge trucks known as “trios elétricos.” These trucks, equipped with massive sound systems, move slowly through the streets, with crowds of people dancing behind them.
The blocos can be either free or require a special shirt, called an “abadá,” which acts as a ticket, and are led by famous music artists and bands, making each one a unique experience. However, if it is your choice to spend the Carnival here, I highly recommend that you go to a camarote (VIP area). These spaces offer a more exclusive and safer experience with elevated views of the street festivities, food, drinks, and private shows.
The party takes place along three main routes: Campo Grande, Barra-Ondina, and Pelourinho. Each route offers a different experience.
Campo Grande is known for its traditional and political roots, Barra-Ondina is famous for its scenic beachside path and is where most of the major artists perform, and Pelourinho offers a more historical and cultural experience, with Afro-Brazilian music and dance groups performing in colonial-style streets.
Going to Salvador? Join a Free Walking Tour and get to know the city for cheap! Learn more here!
Safety at Carnival in Brazil is a significant concern, given the large crowds, festive atmosphere, and the sheer scale of the events. I am not saying that you should be afraid of going on the streets, but especially as a foreigner, ensuring personal safety is crucial to making your experience as fun and chill as possible.
Here are some key points to consider when discussing safety at Brazilian Carnival:
Not going to be in Brazil during the best season of the year? Don’t worry! You can still enjoy a taste of Carnival by going to off-season Carnival parties and Escolas de Samba and bloco’s rehearsals!
Off-season Carnivals usually arise from local traditions or as an extension of the official Carnival, offering a more localized and often less crowded experience.
These events can range from small street parties to full-scale parades, mirroring the energy and excitement of the main Carnival.
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